Kate Moss's daughter became the face of the new Perfect Marc Jacobs fragrance

Marc Jacobs introduced the new Perfect fragrance. His wrist tattoo inspired him.

Fifteen years ago, Marc Jacobs wrote himself Perfect. "I believe that understanding the ideal includes inevitable mistakes. The main thing is to treat yourself with love. The imperfect is also a part of you," Jacobs said in a recent interview with American Harper's Bazaar. The idea behind Perfect is self-acceptance.

The face of Perfect is model Lila Moss, daughter of Kate Moss. Forty-two participants starred in a promotional video to promote the novelty, the casting was held on social media. "We wanted to know the opinions of different people about what perfection is. Each character in the video brought something different and unique to our Perfect story," says Marc Jacobs.