Kanye West registers West Day Ever as a trademark

American rapper, producer, designer, and billionaire Kanye West has applied for registration of the phrase West Day Ever as a new brand.

Kanye used this slogan the day before when he announced the collaboration of his Yeezy brand with the GAP apparel brand. On the same day, he applied for a trademark.

According to Dazed, the phrase West Day Ever should appear on clothing and shoes. But whether this is related to GAP is still unknown.