Kaya Gerber became YSL face
The 17-year-old model entered into a contract with YSL Beauté and in winter we will see the first advertising campaign with her participation.
A career of Cindy Crawford daughter is developing very rapidly - on the world Fashion Week she participated in the main shows (Versace, Chloe, Isabel Marant, Valentino, YSL and others).
Now she signed her first contract with the beauty giant. The YSL brand chooses Gerber not only for her growing popularity but also of the attractive combination of teen spirit and classical beauty.
The young model has become the face and voice of the legendary Rouge Volupté Shine, Touche Éclat and Volume Effet Faux Cils. The advertising campaign was shot by photographer David Sims.
Tom Pesho, Director Beauty YSL Beauté, was very inspired by the cooperation. The advertising campaign itself will start in January 2019.